Launching an affiliate campaign is only the start of the journey. To make it more successful, you need to know how to analyze the performance of your campaign. Here is a quick overview of what parameters you need to have the full picture (and if you need a more thorough overview, let us know in the comments below).
Conversion rate (aka CR) - the percentage of clicks on the tracking link resulting in the performance of a target action (be it a purchase or a submitted request).
Return on Investment (ROI, otherwise known as return on ad spend) - this is basically the revenue you get after calculating the costs of the ad campaign.
Cost per lead/sale - basically, this is the sum of money you’ve spent on the ad divided by the amount of leads/sales you’ve had.
Rejection rate/Return rate - the percentage of orders that have been canceled to the overall number of orders.
Of course, there are many more metrics that can help you evaluate the efficiency of your campaign, we’ve only mentioned some of the most important (based on experience) ones that you should look out for. If you want to learn more about this, let us know and we’ll prepare a longer material with more details.
To briefly answer the question: yes, they are. And will remain relevant for a really long time thanks to its efficiency for both advertisers and publishers.
With pandemic and lockdown we’ve definitely seen a surge in popularity of food delivery services.
We already explained why we love working with food delivery businesses, so here’s our list of top performing food offers that you can sign up for now!
In the years we’ve worked in affiliate marketing we can’t give you a definite answer: it’s both yes and no. Let us elaborate on that.
We love going to PiLive.
Your own websites and personal blogs can have more value than you might think.
As an affiliate network we’ve noticed that more and more brands are now interested in promoting their programs with the help of good coupon and cashback websites.
Top reasons on why you should start working with education offers now.
Partnerships can be tricky. How to build a good one with affiliate networks?
The affiliate marketing industry is constantly changing and evolving. We are always keeping up with the market changes and by working with our clients we managed to compile this short list of the main trends we’ve observed that are definitely staying in 2023. Learn more about how micro and nano blogs, coupon/cashback websites can help you earn more now. And some more interesting tendencies including AI and video content.
It might seem easy to start working with affiliate marketing. But when you get bombarded with tons of unknown verbs, it gets extremely overwhelming and confusing. So here is a short overview of some of the most necessary vocabulary items for you.
This is the second part of the article devoted to Key vocabulary for affiliate marketing.